Narrative shifts in regional media
Which stories are gaining ground across Somali and Kenyan outlets, who is driving them, and how quickly they are travelling.
Insights
What we’re watching, and what it means.
A briefing on how narratives are moving in Somalia, Kenya and the wider Horn of Africa — and what it means for the institutions working there.
The briefing
Monitoring is how we earn the advice we give.
Our media practice tracks stories, narratives and online conversation across the region every day for clients. The briefing is the part of that work we can share.
It goes out occasionally, by email, and it is short: what moved, where it moved, and what an institution working in that space should do about it.
It is written for communication leads, spokespeople and programme managers — not for a general audience.
What we track
Four things we watch every day.
The same monitoring that sits behind our client reporting, condensed.
Platform and audience behaviour
Where audiences actually are this quarter, how they are using each platform, and what that changes about reaching them.
Programme and donor communication
How development and humanitarian communication is being received, and what funders are now asking to see reported.
Reputational risk signals
Early indicators that a narrative is turning, and what preparedness looks like before it does.
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Get the briefing by email.
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If you would rather commission the underlying monitoring for your own institution — daily tracking with analysis of what each shift means for you — that sits in our media practice.
Every institution has a story. We help you tell it well.
Tell us what you are trying to achieve and we will come back with a clear, costed proposal.
Start a conversation
Or call +252 770 535 885 in Mogadishu, +254 757 370 695 in Nairobi.