The audit
An honest read of how you are seen now, inside the institution and outside it, with the gaps named.
Our approach
Five stages, each one reviewable.
We work step by step and keep clients involved from the first conversation to the final report. Every stage produces something you can review, approve and use.
How we work
Nothing is produced before the plan is signed off.
Concept, review and approval points are agreed at the start and kept to, so you are never presented with finished work you did not ask for.
Context first
Every plan is built for the market it will run in, not adapted from elsewhere.
Client involvement
Concept, review and approval points are agreed at the start and kept to.
Evidence over habit
Data and monitoring guide the next decision, not assumption or precedent.
- 01
Listen and diagnose
We start with a communication audit and stakeholder conversations: what is working, what is not, and what the context demands.
- 02
Design the strategy
Objectives, audiences, messages, channels, timelines and measures of success — set out in a concept note and work plan you sign off.
- 03
Create and produce
Writing, design, film, photography and campaign assets, produced by senior practitioners and reviewed before release.
- 04
Deliver and engage
Placement and dissemination across media, digital platforms, events and community channels, managed end to end by our team.
- 05
Measure and learn
Monitoring of coverage and engagement, a clear report on what the work achieved, and recommendations for the next phase.
What you sign off
Three documents, three decisions.
You are not asked to approve a finished campaign at the end. You approve it in pieces, while each piece can still change.
The concept note and work plan
Objectives, audiences, messages, channels, dates and prices. Nothing is produced until this is agreed.
The measurement report
Reach, engagement and outcomes against what we agreed at the start, in the format your board or funder expects.
Every institution has a story. We help you tell it well.
Tell us what you are trying to achieve and we will come back with a clear, costed proposal.
Start a conversation
Or call +252 770 535 885 in Mogadishu, +254 757 370 695 in Nairobi.